THE WAYS OF IMPROVING THE GOVERNMENTAL REGULATION OF TOURISM ACTIVITY IN UKRAINE
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 8, Issue 161
Abstract
The article defines the role of the tourism industry in the formation of gross domestic product. The basic directions of state regulation of tourism in Ukraine are highlighted, namely: legal, economic, social and information sphere. The usage of investment tax credit is offered in order to stimulate the development of recreation organizations in the country and to create conditions for the development of public-private partnerships through building up the strategies for the development of touristic clusters. It was found that one of the main tools of territorial development is to promote tourism brand of the country, which is based on creating a positive image through tourism information component. It was proposed to update the web page of the The State Agency of Ukraine for Tourism and Resorts and to create a metrical rating in web for local tour operators with which it can be analyzed the degree of representation of touristic activities in the Internet. Attention is drawn to the social component: the feasibility of cooperation with institutions of higher education, training, skills development, raising the qualification of personnel, support and recognition of the social status of tourist activity in the country by providing state prizes, competitions and establishment of honorary titles in the field of tourism, promoting the rights and interests of domestic touristic enterprises on domestic and international touristic market. It is mentioned that perspective types of tourism in Ukraine are child, family, green and business tourism.
Authors and Affiliations
Oksana Davydova
Keywords
Related Articles
- EP ID EP404152
- DOI 10.17721/1728-2667.2014/161-8/15
- Views 76
- Downloads 0
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