Theatre and Marketing Drama as the Instrument of Profit
Journal Title: In Medias Res - Year 2016, Vol 5, Issue 9
Abstract
Marketing is the area that is constantly evolving and expanding with the market development, and aims to lay the theoretical foundation for the strategy of the business market. In marketing theory, success on the market is most often associated with understanding and satisfying market needs (consumer needs), but more and often occur new, more advanced concepts. Although, as science of modern society, originated in economics, and is a synthesis of the activities that are used to direct the flow of products and services from the producer to the consumer (user, customer, client) - a successful marketing in practice, in its process, relies crucially on the activity of creative provenance. This paper aims to prove that the creative marketing process, following established brand strategy, products or services, fully draws strength from dramatic elements, in order to establish a final identification of the customer relationship with the brand positioning in the market. In reviewing the course of its marketing and media life as well as his relationship with dramatic elements, the goal is to prove that the dramatization of the truth about this brand represents the priority driver of the global profit of modern society.
Authors and Affiliations
Ivana Ukropina
Keywords
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