TheEntrepreneurs As Artists. Re-Thinking Cultural Entrepreneurship
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 6
Abstract
:The purpose of this paper is to analyze the role of artists-entrepreneurs in the contemporary society, using a survey-based empirical analysis. The most part of cultural industries are represented by profitoriented enterprises engaged in the creation, production and distribution of art, cultural, and creative goods and services. This article inspects the relationship between entrepreneurial orientation, innovation capacity, firm performance, competitive advantage, R&D and creativity/organizational culture in the cultural industries context. Scholars examining the cultural industries have largely concentrated on the characteristics of individual cultural entrepreneurs or the macroeconomic benefits of creative clusters, but have not investigated potential antecedents to firm-level performance. In the context of the cultural industries, entrepreneurial orientation defines the entrepreneurial approaches, strategies and actions adopted by managers, while innovation capacity describes the organizational environment that supports the development and maintenance of the enterprises innovative capabilities.
Authors and Affiliations
Elena Marinova, Prof. AncaBorza Phd
Keywords
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