Theoretical and Methodological Foundations of Formation of the Integration Strategy of Enterprises
Journal Title: Бізнес Інформ - Year 2013, Vol 7, Issue 0
Abstract
The article presents author's views on solution of the scientific problem of formation and realisation of the integration strategy of enterprises; justifies a necessity of development of methodological and theoretical provision of processes of formation of integration strategies as a permanent condition of ensuring effectiveness of functioning and gaining competitive advantages and a stable market position of companies. It studies the genesis of integration strategy in the context of concepts of strategic management, identifies the essence and content of the integration strategy; forms its immanent elements; pays attention to development of the strategic set of management of integration interaction on realisation of strategies of the corporate level, business format and functional block. It forms a matrix of selection of the strategy of management of development of integration interaction on the basis of use of the level of integration potential and degree of instability of the field of interaction; selection of the strategy of management of development of integration interaction (offensive, cardinal growth, defensive, elimination) is recommended for execution on the basis of modification of the Ansoff matrix. The prospective directions of further studies of the methodological basis of formation of the integration strategy are development of mechanisms of its realisation and formation of procedures of assessment of effectiveness of strategic integration development of economic subjects.
Authors and Affiliations
Anatoliy Mazaraki, Miroslava Bosovskaya
Keywords
Related Articles
- EP ID EP87967
- DOI -
- Views 92
- Downloads 0
Diversification of Production as an Element of Infrastructure of a Coal-Mining Region
The article studies problems of increase of economic potential of enterprises in unstable territories of Donbass. It considers theoretical aspects and criteria of diversification of production with the use of outsourcing...
Procedure auditing staff take into account possible risks
Modern views on the definition of audit risk. Directions consideration of risks in the implementation of audit staff. Specifies a list of audit risk in the implementation of audit staff. The author vision calculation of...
Development of a concept of financial management of integrated corporate structure (ICS) of the engineering industry
The article offers a concept of the mechanism of financial management of ICS, which includes a necessary provision of the process of making managerial decisions and a scheme of its realisation. It substantiates theoretic...
Non-tariff Protectionism in EU Countries and Ukraine
The article assesses positions of the European Union as an integration association in international trade, studies the system of non-tariff regulation in EU countries and identifies key problems of harmonisation of the U...
Probabilistic Models of Analysis of Loan Activity of Internet Banking
In article the main advantages of electronic banking in comparison with traditional, methods of the analysis of credit activity are considered. The special role is taken to the probabilistic method of analysis of credit...