THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE DEVELOPMENT OF MERCHANDISING ACTIVITIES IN RETAIL ENTERPRISES
Journal Title: International scientific journal Science and Innovation - Year 2023, Vol 2, Issue 3
Abstract
Today, increased competition in the "producer-consumer" network and competition between retailers forces market participants to focus on ensuring a competitive advantage for their stores. Merchandising (translated from English - the art of selling) is a marketing direction that helps to promote retail sales, drawing the attention of potential buyers to certain goods or groups of goods at the point of sale.
Authors and Affiliations
Shomuradova Sh. Sh.
Keywords
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- DOI 10.5281/zenodo.7700057
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