THEORETICAL ASPECTS OF FORMING IMAGE OF HOTEL AND RESTAURANT ECONOMIC ENTITIES
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2018, Vol 17, Issue 3
Abstract
The theoretical aspects of forming the image of hotel and restaurant economic entities are considered in the article. The question of creating the image of hotel and restaurant economic entities in the conditions of growing market competition is investigated. The history of the development of imageology in the international environment has been studied. Issues of forming a corporate image in the national macroeconomic environment are identified. Stages of forming image of hotel and restaurant entities are proposed. The influence of the image on the competitiveness of business entities was investigated. Fundamentals of building the image of hotel-restaurant entities are proposed taking into consideration European vector of development of the national macroeconomic environment.
Authors and Affiliations
E. I. Maslennikov, A. A. Kashubskyi
THE SOCIO-ECONOMIC PRECONDITIONS OF TRANSFORMATION OF UKRAINIAN ECONOMY
The features of transformation of Ukrainian economy are examined on the modern stage of its development. Problems which arise up in the process of transformation are investigated. Directions of optimization of socio-econ...
MANAGEMENT OF ACCOUNTS PAYABLE OF AN ENTERPRISE: ACCOUNTING AND ANALYTICAL ASPECT
The purpose of the article is to study the accounting and analytical aspects of management of accounts payable of the enterprise on the basis of its analysis and systematization of the constituent components of the syste...
Construction of the integrated model of enterprise management system
The article examines the methodology and forms of building an integrated model of management. The possibilities of this approach to solve a lot of tasks to establish and improve enterprise management system.
Development of enterprise on the diversified enterprises
In the article we can see analysis processes of business integration and diversification activity of the enterprises in Ukraine have required new ways of versatile corporations management, that they considered the theore...
FEATURES OF THE DEVELOPMENT OF THE FOREIGN ECONOMIC ACTIVITY AT THE MODERN ENTERPRISE
The article provides analysis of the main tasks of foreign economic activity of modern enterprises, and the main problems of its management. It is established that the updating of the enterprise’s foreign economic activi...