Theoretical aspects of funds management in the bank
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 11, Issue
Abstract
The article is devoted to determining the essence of the attracted funds of the bank and their role in the banking system. It is determined that attracted funds are the main source of financial resources of the commercial bank, necessary for granting loans, financing of investment projects, support of the national commodity producer. The types of attracted resources in the bank are indicated. The definition of the category "management of attracted resources at the bank" is given. The methods, mechanism, features and stages of management of attraction of funds are considered. The level of management of the financial resources of the commercial bank, which is the state level (the management is carried out through the NBU) and the level of the commercial bank are given. The essence of price and non-price methods of management of attracted resources of the bank is revealed. It is determined that the system for managing the attraction of bank resources combines the object of management, the subject of management and the management mechanism. The object of management is a managed subsystem, which includes: the deposit policy of the bank, the level of marketing research, the policy of selling deposit services, the image of the bank, the organizational structure of the bank, etc. Fund management agents are employees whose competence includes the adoption of managerial decisions - the control subsystem. The mechanism for managing resources attraction is a way of organizing the attraction of funds, which includes the necessary set of tools and methods for managing them. It is noted that attraction of funds is mainly due to the implementation of deposit operations, therefore qualitative deposit policy should be developed for quality management of attracted funds. The necessity of taking into account strategy and tactics is proved, in order to achieve the set goals of the banking institution. A set of specific tasks to be solved by a commercial bank in the process of resource management is given. It is noted that in order to increase the profitability of the bank it is necessary to involve legal entities, as they are more reliable and the purpose of their activity is not return on deposits.
Authors and Affiliations
Tetiana Oleksandrivna Tokhtamysh, Alona Vladyslavivna Shelest
Keywords
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