THEORETICAL BACKGROUND OF FORMING A MONITORING SYSTEM OF COMPETITIVENESS OF AN ENTERPRISE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 11
Abstract
The key factor in the position of a company in international, national and regional markets is its competitiveness, especially in conditions of formation of the full-fledged market environment. The article summarized and developed the scientific approaches to defining the essence and the relationship between basic concepts of competitiveness of the enterprise management theory (competitiveness, competitive status, competitive potential, competitive position and competitive advantage). The importance of monitoring the competitiveness of the enterprise to ensure its successful operation in market and its progressive development is substantiated in the article. The main requirements, basic components and characteristics of modern enterprise monitoring system are substantiated.
Authors and Affiliations
O. V. Hryvkivska, T. V. Kharchuk
Keywords
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