Theoretical Basis for Understanding Quality in Tourism From Perspective of the Czech Republic´s Practice
Journal Title: Journal of Tourism and Services - Year 2011, Vol 2, Issue 2
Abstract
Communicating quality to tourism consumers is one of the most important activity in the field of tourism. As a professional body UNWTO (World Tourism Organization of the United Nations) defines quality in tourism as “the result of a process which implies the satisfaction of all the legitimate product and service needs, requirements and expectations of the consumer, at an acceptable price, in conformity with mutually accepted contractual conditions and the underlying quality determinants such as safety and security, hygiene, accessibility, transparency, authenticity and harmony of the tourism activity concerned with its human and natural environment.”[1] The rapid growth in alternative destinations worldwide means that Europe´s tourism industry today faces the need to be ever more quality conscious to continue to attract tourists in a global market place. Quality is rapidly becoming a decisive competitive instrument in tourism. A quality product is crucial – for a viable business, for an attractive destination and for the sustainability of the tourism industry across Europe. From the above mentioned facts it is clear that the tourist´s satisfaction level from staying at a destination depends not only on their experience with specific tourist services, but also on more intangible factors, i.e. hospitality, safety and security, cleanliness etc. This is a crucial fact, especially with a view to preparation of the “Czech National Quality System of Tourism Services” which is focused primarily on the quality of single tourism services.
Authors and Affiliations
Petr Houška
Keywords
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