Three Learning Tasks Delivered to a Wide Range of Student Learning Styles: What Combination & Sequence Helped the Students to Understand the Core Material and Fulfil Defined Learning Objectives?
Journal Title: Online Journal of Communication and Media Technologies - Year 2011, Vol 1, Issue 4
Abstract
In addition to the transferable skills necessary for success in any professional discipline, the study of advertising requires students to develop both Left hemisphere logical/critical skills as well as Right hemisphere spatial/visual skills. This research project exposed students with a wide range of different learning tasks in an effort to determine which tasks (or which combination and sequence of tasks) helped first-year advertising students to understand core material and to fulfil defined Learning Objectives. It was found that the two most significant factors in students’ ability to succeed were i) attendance is scheduled sessions and ii), the number of UCAS points with which they were admitted to the programme. These findings are consistent with those reported by Schwartz (2004) that “Prior educational attainment data remains the best single indicator of success at undergraduate levelâ€. The implications of the clear link established between students’ UCAS points and the ability to fulfil the defined Learning Objectives remains a source of concern for the programme team because, in the past three years (2008-09, 2009-10, and 2010-11) the proportion of students admitted to the programme with the minimum number of UCAS points required for entry has steadily decreased.
Authors and Affiliations
Rutherford [M. Phil]| Programme Leader – BA Advertising University of Chester
Keywords
Related Articles
- EP ID EP9885
- DOI -
- Views 351
- Downloads 21
Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers
As technologies continue to evolve, customized online environments are becoming evermore popular with consumers as they help manage information flow in the online space while limiting exposure to advertising. This stud...
Communicating Beyond the Conventional Functions: An Assessment of Newspaper Announcements
By default, all announcements notify listeners or readers of a given event, be it social, cultural, or religious. Newspaper personal or non-product advertisements tend to make audiences focus on its sponsors or the sub...
What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi
This case study used qualitative ethnographic research methods, notably focus group discussions, Most Significant Change (MSC) narratives, and key informant interviews, to investigate drivers and the impact of Radio Li...
Mediatization in the Arab World: A Cross-Cultural Comparison of New Media Use
New media (including online and cellular technologies) are being embraced around the world, and younger people have led the way in their adoption. These technologies have spread particularly quickly in the Middle East...
Journalism in the Age of Digital Technology
Abstract The information age has created many challenges for every profession. In the case of journalism the introduction of information technology has altered considerably various aspects of the profession. The high te...