To go or not to go: Role of Online Reviews towards Customer Dining Intention
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
The objective of this study is to investigate the role of online reviews towards customer dining intention in casual dining restaurants. Specifically, this study sought to answer the questions (1) how does online reviews affect customer casual dining intentions? (2) What are the attributes of online reviews that greatly influence customer dining intention? And (3) what is the extent of the effect of online reviews on customer casual dining intentions? The research was carried out in the city of Malolos, Bulacan, and respondents are Malolos residents who have dined at a casual dining restaurant at least once and who chose a restaurant based on online reviews. Descriptive Quantitative research was utilized in the study. An adapted questionnaire from the study of Thomas, et al. (2019) was used and random sampling method was employed to gather 100 respondents. Most respondents agreed that online reviews affect customers' casual dining intentions. A closer look at the study reveals that all proposed online review attributes greatly influence customer dining intention. This agreed with the previous study by Thomas et al. (2019), where the identified factors were derived. Product/ service rating, website reputation, and review quantity show the strongest positive effects.
Authors and Affiliations
Canet, Lena N. , De Luna, Maria Cecilia E. , Pulumbarit, Catherine B. , Zapata, Christine S.
A Comparison of Interpolation and Least Squares Methods for the Approximate Solution of Differential Equation
The aim of this article is to assist novice students in understanding and applying numerical analysis techniques. This article presents a comparison between the numerical methods of least squares and Newton's interpolati...
Gender Stereotypes in Rick Riordan’s the Lightning Thief
Gender stereotypes can be found in every facet of human life, and their development is complex and contradictory. Thus, this study aims to determine (a) how van Dijk’s text analysis is applied in The Lightning Thief to r...
Characteristics of Stone-Base Laterized Concretes
Stone-base, a material often used for base construction in flexible pavements, have in recent studies been shown to be suitable as an all – in – concreting aggregate. This study investigated the crushing, flexural and s...
The Effect of Playing Playdough Media on Fine Motor and Cognitive Development in Early Childhood
Efforts to improve children's fine motor skills are an indispensable effort in growing and developing early childhood, one of which is using the media of playdough games. This study aims to find out (1) whether there is...
The Effect of Non-Financial Factors on Firm Value with Tax Aggressiveness as Moderating
There are still many problems with company value in Indonesia. This study aims to analyze the effect of non-financial factors on firm value. In addition, this study also examines tax aggressiveness as moderating the infl...