To go or not to go: Role of Online Reviews towards Customer Dining Intention
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
The objective of this study is to investigate the role of online reviews towards customer dining intention in casual dining restaurants. Specifically, this study sought to answer the questions (1) how does online reviews affect customer casual dining intentions? (2) What are the attributes of online reviews that greatly influence customer dining intention? And (3) what is the extent of the effect of online reviews on customer casual dining intentions? The research was carried out in the city of Malolos, Bulacan, and respondents are Malolos residents who have dined at a casual dining restaurant at least once and who chose a restaurant based on online reviews. Descriptive Quantitative research was utilized in the study. An adapted questionnaire from the study of Thomas, et al. (2019) was used and random sampling method was employed to gather 100 respondents. Most respondents agreed that online reviews affect customers' casual dining intentions. A closer look at the study reveals that all proposed online review attributes greatly influence customer dining intention. This agreed with the previous study by Thomas et al. (2019), where the identified factors were derived. Product/ service rating, website reputation, and review quantity show the strongest positive effects.
Authors and Affiliations
Canet, Lena N. , De Luna, Maria Cecilia E. , Pulumbarit, Catherine B. , Zapata, Christine S.
Influence of Underfunding and Poor Management on Accreditation of Business Education Programmes in Public Universities and Colleges of Education
The study on influence of underfunding and poor management on the accreditation of business education programmes in public universities and colleges of education in South East, Nigeria was necessitated by the need to ens...
Reconstruction of the Ius Constituendum for Cyber Notary in E-GMS as Relaas Acta
The aim of writing this article is to deepen insight related to Reconstruction of the Ius Constituendum of Cyber Notary in E-GMS as Relaas Acta. This research uses a normative legal research method in the form of a statu...
Implementation of Linear Regression to Predict New Student Admissions as a First Step to Determine Campus Marketing Strategy
New student Admission is a routine activity carried out by all educational institutions in Indonesia every year. One of the educational institutions in Indonesia is a private university. Predictions of the development of...
The Effect of Sprint Exercise on Stairs and Clips on Increasing Limb Power in Aerobic Gymnastic Athletes
The purpose of this study was to determine the effect of sprint training on stairs and inclines on increasing leg power in aerobic gymnastic athletes. The sample used was at LPSB Mutiara Purwokerto, totaling 14 athletes...
Acceptability and Usability of Quick Response Code for on Line Document Tracking in a Higher Education Institution in the Philippines
The Online document tracking using Quick Response Code is an online-based program that can be accessed anywhere provided with the presence of an Internet connection. For security, username and password will be provided t...