To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike)
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 3
Abstract
In the earlier days still the new brand car are the status symbol and upper class of the society had the car but in the present scenario this trend has entirely changed new car is not only status symbol but also is a basis need of the higher and medium class people but all the medium and lower class people cannot buy new car so this study will be highlights all the reason and factor for which customer buy second hand car as a replacement of bike. This study help in highlighting the brand preference which brand is mostly preferred by the customer. Now number of companies are offering various brands like Tata, Maruti Suzuki, Hyundai, etc. At the time of purchase of second hand car customer not only include price factor but they take care of other factors also like fuel efficiency , look, condition, model also . This study will help to know the factor which affect customer decision making and customer behavior like people buy second hand car for various purpose like family purpose, saving money, safety purpose for status symbol, some buy second hand car to add new vehicle and due to climate condition. So research is essential for consumer decision making process.
Authors and Affiliations
Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary
Keywords
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