Tourism Images and the International Tourists Response Behaviour: A Case of Langkawi Island, Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Image of a destination is one of the important determinants that influence tourists in making decision to choose a specific holiday destination. The most positive image a destination has the highest chances for it to be chosen by the tourists. This paper empirically investigates the investigates the causal relationship between Tourism Images and the international tourists’ response behaviour using Langkawi Island, Malaysia as study contextual setting. The insight of this study is obtained through questionnaire surveyed with 384 the international tourists. Through the Partial Least Square (PLS-SEM) a strong relationship between tourism images and response behaviour appeared. A country, destination and hotel image have strong impacts on international tourists’ response behaviour which relate to word of mouth, recommendation and revisit intention. The good feedback and the promising insights from the viewpoint of the international tourists is giving varying consequences, repercussion and implication to central and state tourism authorities.
Authors and Affiliations
Zaliha Zainuddin, Mohd Salehuddin Mohd Zahari, Salleh Mohd Radzi, Mohd Hafiz Mohd Hanafiah, Noriza Ishak
Keywords
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- EP ID EP598668
- DOI 10.6007/IJARBSS/v8-i16/5118
- Views 65
- Downloads 0
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