Tourism Industry and its Role in the Air Transport of Tourists a Transfer / Transport
Journal Title: Globalization and Business - Year 2016, Vol 1, Issue 1
Abstract
The Georgian economy is significantly progressing due to market transformation, and the important role in it is assigned to the air transport. After transition of our country to the market economy the new approach to the functioning of the air transport became a necessity. The thesis work is devoted to the mechanisms of strategic management of air entities. The origination and development of civil aviation, current state of air entities are considered, and basic Georgian airports and navigational support of flying are reviewed in the work. Special consideration is given to the review of Georgian aviation market and its general characteristics. The essence, content of strategic management and current status of its action in the Georgian air entities is considered in the work. In the modern age, for which high scientific and technical level and competition are characteristic, com- panies are forced to operate in quick-change environment, and elaborated long-term strategies will assist to adjust to it. The strategy itself contains the unity a variety of different ideas, which provide a commercial success of the companies. Elaboration of long-term objectives and the determination of strategy of their achievement should be based on the real opportunities of the airline company, in such case the intended objective will be implemented and the task will be executable. Strategic management of the airline company should be of marketing nature and should contain market estimation of business direction. Leading world-wide airline companies actively use the methodology of strategic planning in their activity that allows them to take and preserve dominant position in the segment of air service market under conditions of fierce competition. Correct coordination of the global experience and national specificity amplifies the application of general scientific methods and contains the potential of successful market activity of average airline companies and promotes the gradual expansion of competitive advantages. All this sustains the importance of strategic planning and modern methods of management, which are used by foreign airline companies in order to obtain high indices of effectiveness.
Authors and Affiliations
Manana Aladashvili, David Lolua
Keywords
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