Tourism Sector in Transition Economy On Example of Ukraine: Determinants of Competitiveness
Journal Title: GeoJournal of Tourism and Geosites - Year 2018, Vol 21, Issue 1
Abstract
The aim of the research is to justify the possibility of using and benefits of Porter Diamond Model to improve the competitiveness of the tourism industry in transition economy. Porter Diamond Model was a tool applied for the competitiveness level evaluation of the tourism sector in transition economy on example of Ukraine. This article expands the scope of the “rhomb” model of Porter (1990) to identify the braking and stimulating factors of competitiveness, which will increase the competitiveness of the tourism sector in the transition countries by enhancing the stimulating factors and removing the braking ones. This approach allowed defining the present competitiveness level and the potential ways of its improvement. Specific suggestions were developed on removing the inhibition factors and strengthening the stimulating ones to increase the competitiveness of the tourism sector of Ukraine.
Authors and Affiliations
KOLOSINSKA Mariana, PETRASHCHAK Oksana, KOLOSINSKYI Ievgen, KATANA Albina
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