Tourism Services: Marketing Specifics and Current Status of the Market
Journal Title: Бізнес Інформ - Year 2016, Vol 4, Issue
Abstract
The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in the sphere of international economic relations. An analysis of the situation in the Ukrainian tourism market has been conducted; dynamics of tourists' flow in and out of the country, the share of expenditure on tourism services among the total income of Ukrainians, structure of countries with relations to Ukraine in the field of tourism, as well as travel targets have been considered. The notion of «brand competitiveness» and its value to enterprises that offer tourism services have been considered. Constituents of brand have been disclosed, an analysis of consumers and influence of consumers' loyalty on activity of company has been carried out. An analysis has been conducted and conclusions have been drawn on operation of a tourist firm in competitive environment, status of the tourism sphere in Ukraine, possible causes and measures to improve it.
Authors and Affiliations
Dmitrii Mangushev, Valeriia Pylypchuk, Nataliia Smirnova
Keywords
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