Tourism Services: Marketing Specifics and Current Status of the Market
Journal Title: Бізнес Інформ - Year 2016, Vol 4, Issue
Abstract
The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in the sphere of international economic relations. An analysis of the situation in the Ukrainian tourism market has been conducted; dynamics of tourists' flow in and out of the country, the share of expenditure on tourism services among the total income of Ukrainians, structure of countries with relations to Ukraine in the field of tourism, as well as travel targets have been considered. The notion of «brand competitiveness» and its value to enterprises that offer tourism services have been considered. Constituents of brand have been disclosed, an analysis of consumers and influence of consumers' loyalty on activity of company has been carried out. An analysis has been conducted and conclusions have been drawn on operation of a tourist firm in competitive environment, status of the tourism sphere in Ukraine, possible causes and measures to improve it.
Authors and Affiliations
Dmitrii Mangushev, Valeriia Pylypchuk, Nataliia Smirnova
Keywords
Related Articles
- EP ID EP123148
- DOI -
- Views 107
- Downloads 0
Definition of Strategic Keynotes of the Effective Use of the Export Potential of Region
The article is aimed to define the strategic keynotes of the effective use of the export potential of region to their further implication in developing a strategy as well as the appropriate organizing mechanisms for mana...
Classification of Investments as an Economic Category
The article studies and analyses classification features of investments, provided by domestic and foreign economists. It systemises main classification features and identifies such ones that facilitate identification of...
Analysis of Modern State of Engineering Industry of Ukraine
The article studies the modern state of engineering companies of Ukraine. It proves importance of the engineering industry, state and level of development of which is the main indicator of economic and, first of all, ind...
Mechanism of State Price Regulation in Beet-Sugar Complex in Ukraine
The article considers instruments of state price regulation of production and sales of sugar beet and sugar in Ukraine, in particular, quoting sugar production and its supply to the domestic market, establishment of the...
Evolution Methods of Formation of Neuronet Models of Complex Economic Systems
The article analyses principles of formation of neuronet models of complex economic systems. It justifies prospectiveness of use of artificial intellect methods when modelling complex economic systems. It shows a possibi...