Tourism - the new character in Bollywood!
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 2
Abstract
Tourism and Bollywood go hand in hand. If you wonder how then let me explain. From shooting films in exotic locations like Switzerland and Spain to conducting award shows in places like Madrid, Tampa Bay, Singapore and others, Tourism has got immense boost from Bollywood. So much that many Bollywood celebrities have been signed up as the brand ambassador for a particular state or country's tourism board. While Ranveer Singh is the ambassador for Switzerland, Shah Rukh Khan is for Dubai. Priyanka Chopra endorses Arunachal Pradesh whereas Amitabh Bachchan has been the face of Gujarati for years. With Bollywood spreading its wings globally, there are many nations that are willing to offer subsidies, only to put themselves on the global map. Films like ZindagiMilegiNaaDobara, Befikre, Happy New Year are some of the recent examples of how Bollywood has ventured into the foreign lands and made a mark for themselves by making countries like Spain, Paris and Dubai a character in their film. It has made the audience aware about the country and its culture and boosted tourism growth immensely.
Authors and Affiliations
Urvi Parikh, Ravindra Katyayan
Keywords
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