Tourist Confronters’ Status of Communicative English Skills: The Case of Tourist Frequenting Areas In Hawassa City And Its Suberbs
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 1
Abstract
In the effort to scale up the tourist sector to its pinnacle in the contemporary global world, a large number of countries have been working diligently to develop the communicative English skills of their tourist confronters having the view that it is only through effective ability in communication that tourism marketers can offer bonafide services to customers. To achieve this, several countries prefer the English language since it is globally gaining its impetus in communicating, negotiating, and executing transactions with tourists. To this effect, the major objective of this research, which took one year, was to investigate the tourist confronters’ English communicative skills in tourist frequenting areas in Hawassa City and its suburbs. The study was largely designed in conformity with the principles of quantitative approach. For the purpose of triangulation, however, semi-structured interviews were conducted qualitatively. The major data gathering instruments were questionnaires and semi-structured interviews. Accordingly, 90% of the tourist confronters rated the status of their communicative English macro and micro language skills in their descending order as: speaking, reading, writing, listening, vocabulary and grammar respectively. Furthermore, their difficulties were according to the order arranged above (P<0.01). For successful communication, listening, speaking, writing and reading, grammar and vocabulary were significant respectively. To improve their English Language skills, the majority of the tourist confronters did not utilize modern self-learning, peer-learning and result-oriented strategies. Regarding the teaching materials with which the tourist-confronters had learned while they were on training in various institutions, majority of them confirmed that they were dissatisfied with the contents and their practicability. The vast majority of tourists (90%) evaluated the status of the English language skill of their confronters as “good” and “fair” respectively. In conclusion, the English Language communicative skills of the tourist confronters in the zone were found below the required standard.
Authors and Affiliations
Mesfin Aberra
Keywords
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- EP ID EP416996
- DOI 10.9790/0837-2301045767.
- Views 36
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