Towards „intelligent” financial analysis in the management of small and medium-sized enterprises
Journal Title: Zeszyty Teoretyczne Rachunkowości - Year 2015, Vol 2015, Issue 85
Abstract
The aim of the paper is to present the possibilities of extending the „intelligence” of financial analysissystems designed for managers of small and medium-sized enterprises (SMEs). The paper first presentsthe question of obtaining analytical information which is essential for supporting managerial decisions,particularly with regard to SMEs. Next, the nature and use of ontologies as well as eye-tracking in modelingmanagerial knowledge in respect of financial analysis are discussed. In the last section the authorsdepict a research experiment that was conducted using eye-tracking, focusing on technical terms, contentand knowledge that can be obtained thanks to this study. In the research experimental methodology wasapplied based on actual financial data, using the Bilander’s BINOCLE and eye-tracking software TobiiStudioTM by Tobii.
Authors and Affiliations
Bartłomiej Nita, Jerzy Korczak, Helena Dudycz, Piotr Oleksyk, Adrian Kaźmierczak
Keywords
Related Articles
- EP ID EP81853
- DOI 10.5604/16414381.1185449
- Views 157
- Downloads 0
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