TOWARDS TOURISM DEVELOPMENT: BRIDGING THE GAP BETWEEN TOURISTS’ EXPECTATIONS AND SATISFACTION
Journal Title: GeoJournal of Tourism and Geosites - Year 2017, Vol 19, Issue 1
Abstract
This study evaluated the compatibility between the expectations and satisfaction of international tourists toward the attributes and quality of services offered. Data were obtained from a survey of 420 international tourists visiting Penang, Malaysia. Findings indicated that the highest expectations of visitors were the safety and image or appearance of the destination. The results further demonstrated that the most negative gap between tourists’ expectations and satisfaction can be found in the local transportation service, and the most positive gap was observed in cultural uniqueness. By detecting the weak components of the attributes and the quality of service, this study presented implications for local tourism authorities to better understand the essential policies and actions in improving the quality of the tourism industry in the locale.
Authors and Affiliations
MAGHSOODI TILAKI Mohammad Javad, HEDAYATI-MARZBAL Massoomeh, ABDULLAH Aldrin, MOHSENZADEH Maryam
Keywords
Related Articles
- EP ID EP234417
- DOI -
- Views 140
- Downloads 0
The Role and the Importance of Cyclotourism in the Development of the Oradea Metropolitan Area (Romania)
Cyclotourism, as a way to maintain and promote health and sustainable transport, imposess itself increasingly lately both locally, nationally and internationally, in the context of a pressing economic crisis, of an incre...
CAPITALIZING OF THE GEOTOURISM POTENTIAL AND ITS IMPACT ON RELIEF. CASE STUDY: COZIA MASSIF, ROMANIA
In the mountain area, the relief is the element of the geographical environment with the highest degree of tourist attractiveness, due to the variety and spectacularity of its forms and processes. The geotourism potentia...
THE STUDY OF INDOOR MICROCLIMATE ON WOODEN CHURCHES TO BE INCLUDED AMONG ORADEA’S REPRESENTATIVE SIGHTS
The current theoretical and experimental study, on microclimate regarding wooden churches currently not listed as historic monuments, but which may in future be included among the top touristic sights of Oradea, aims to...
AN INVENTORY DATABASE FOR GEOEDUCATIONAL OUTREACH BASED ON VOLUNTEERED GEOGRAPHIC INFORMATION (VGI) APPROACH IN MALAYSIA
The authors aim to construct a geosite database in Malaysia that is based on volunteered geographic information approach. This is because geosites information is quite scattered around the country. Free tools from the in...
THE IMPACT OF SITE ATTRACTION AND SERVICE QUALITY ON LOYALTY THROUGH SATISFACTION: A CASE STUDY IN GUNUNG SEWU UNESCO GLOBAL GEOPARK, INDONESIA
This study aims to provide information for management to increase the number of tourist visits of Nglanggeran in Gunung Sewu UNESCO Global Geopark, Indonesia. Questionnaire using a Likert scale is the research instrument...