Tożsamość i osobowość człowieka w kulturze konsumpcyjnej. Perspektywa baumanowska
Journal Title: Amor Fati - Year 2016, Vol 2, Issue 2
Abstract
Identity and human personality in the time of postmodern have a new meaning. It is a new consumer product. This thesis shows an essential view of identity as a brand, its multidimensionality and isolate patterns that created personal consumer culture. Polish philosopher and sociologist Zygmunt Bauman shows four main patterns: cars - walkers, wanderers, tourists and players. Other important patterns personal twenty-first century are homo consumerus and homo maller.
Authors and Affiliations
Damian Kutyła
Keywords
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