Transforming Enterprise Application Rationalizations: A Design Thinking Approach to Customer-Centric Innovation
Journal Title: International Journal of Current Science Research and Review - Year 2025, Vol 8, Issue 05
Abstract
This article explores the capacity of design thinking (DT) to transform corporate application rationalization in multinational companies. This article is broadly targeted at IT stakeholders, from expert levels to chief technology officers (CTOs) in large multinational companies with a mandate to make complex application portfolios easier. This case study was conducted at one of the world’s largest tobacco companies, with around 2,600 applications running across the world to cater to its 180 markets. In the context of thousands of applications in the IT landscape, simplifying the portfolio aids in maximizing efficiency and facilitating digital transformation objectives. We outline a user-focused application evaluation process that decommission, consolidation via design thinking via empathy, ideation, and prototyping. The study employs the UX Honeycomb model to quantify usability and user satisfaction within applications and proceeds to employ A/B testing to confirm its validity. The study reveals that the incorporation of end-user feedback within the rationalization process significantly raises adoption levels and aligns the IT environment with business objectives. The research establishes that a customer-centric approach is required in a bid to achieve long-term innovation and operational success.
Authors and Affiliations
Risyad Sungkar, Dina Dellyana,
Company Financial Health Assessment of Pt. Properti Aset Kemakmuran: in Response to the Ongoing Company Financial Projection
This study delves into the company’s financial health of PT. Properti Aset Kemakmuran, a subsidiary of one of the biggest State-owned Enterprise (SOE) in Indonesia, PT. Induk Aset Kemakmuran. The company is engaged in th...
Designing Effective Training to Enhance Performance of Branch Managers in Bank XYZ at Jakarta Region
Bank XYZ aims to become one of the top 10 banks in Indonesia by providing exceptional service, making it a trusted partner for individuals and businesses. With a strong network of 338 branches across the country, the ban...
The Effect of Spraying Calcium Nano Fertilizer and Humic Acid on the Growth and Yield of Cauliflower Crop in Calcareous Soils
This research aims to demonstrate the effect of using nano-fertilizer (calcium oxide) on the growth of cauliflower at concentrations (0, 100, 200) ppm and humic acid in concentrations (0, 2, 4) ml .l-1 and its effect in...
Non-Technical Engineering Skills in Technical Vocational Education: Literature Review and Systematization the Non-Tech Skills in Congruence with the Professional Field with Some Examples
The article reviews and emphasizes the significance of non-technical skills in Technical and Vocational Education and Training (TVET) to improve the employability of graduates. It identifies communication, problem-solvin...
The Impact of Green Marketing Mix on Green Loyalty in Oatside Plant Based Milk Product with Green Satisfaction as Intervening Variable
Currently, environmental conservation is a widely discussed topic as public awareness about its importance grows. Businesses need to recognize this trend, particularly by producing environmentally friendly products. Oats...