Translating Technology, Science and Health: Public Information Officers as Knowledge Transfer Intermediaries
Journal Title: Online Journal of Communication and Media Technologies - Year 2012, Vol 2, Issue 2
Abstract
PIOs (PIOs) link transfer of technology/science/health knowledge between researchers and journalists. PIOs’ orientation toward acquiring technology/science/health knowledge is important to PIOs’ choices of education, training, and occupational experience. The purpose of this study was (1) to conceptualize a way to measure such orientation, using descriptive data from an Internet survey of a random sample of PIOs to construct an exploratory scale to measure technology/science/health orientation (TSHO) and (2) to test the constructed TSHO scores as predictors of PIOs’ job performance. Results showed respondent PIOs’ calculated TSHO scores to range from 0 to 5 (out of a possible maximum of 6), with a mean of 2.38 and a mode of 2. TSHO score was a statistically significant predictor for variety of story topics covered by PIOs but not of number of scientist sources used in their information subsidies. Further research and analysis are needed to validate scale construction and to test its predictive ability across additional samples.
Authors and Affiliations
Assistant Professor, Judith McIntosh White| University of New Mexico, USA
Keywords
Related Articles
- EP ID EP9900
- DOI -
- Views 336
- Downloads 20
Content Analysis of Print Advertisements of Sports Utility Vehicles (Suvs) In India
This paper attempts to do a content analysis of print advertisements of the top five1 Sports Utility Vehicle (SUV) brands in today’s highly competitive Indian automobile market. Specifically, Resnik and Stern’s (19...
The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers
The aim of the study was to find out how visual art could be effectively used in a social integration campaign among youth in Singapore. The study used both quantitative and qualitative methods with the aim of evaluati...
Piggybacking the Traditional Coffee Ceremony as a Participatory Communication Strategy to Resolve Social Problems: an Assessment of Practices in Addis Ababa, Ethiopia
This study explores how the Ethiopian traditional coffee ceremony serves women around Merkato, Addis Ababa as a forum for participatory communication to resolve child abuse and exploitation and other problems. In-depth...
Discourse of Mobbing in Turkish Press
Mobbing (Psychological violence in working place) has been researched especially by the scientists making researches in organizational communication for last 20-25 years. In Turkey, mobbing concept is a newer research f...
Do Women Pick Up Lies before Men? The Association between Gender, Deception Patterns, and Detection Modes in Online Dating
Due to its particular conditions, the Internet increases opportunities for lies and deception compared to offline interactions. In online dating, misrepresentation of the self is an issue of particular relevance. Previ...