Transnational Corporations and Marketing Ethics
Journal Title: International Journal of Scientific Research and Management - Year 2013, Vol 1, Issue 4
Abstract
In globalized world market transnational corporations are dominating world market. Transnational corporations are one of the most important actors in the global economy occupying a more pow erful position than ever before. To increase profits they have increasingly turn to the developing world. Today they are some 65,000 of them with about 850,000 foreign affiliates across t he globe. In the process of globalization the marketing ethics hav e not yet been globalized. Many transnational corporation in their relentless search for markets profits virtually severed their relationships with the societies that have nurtured them and ac ting as if they have no obligation to any one other than their own corporate interest. These unethical practices by TNCs may lead to far greater losses in the long run. The cost of ethical failure can be very high not just in financial penalties there can be a l oss of trust and trust is important to all constituencie s of business.
Authors and Affiliations
S. N Mahapatra
Keywords
Related Articles
- EP ID EP206795
- DOI -
- Views 79
- Downloads 0
Fly Ash as Low Cost Adsorbent to Remove Dyes
Fly ash, a residue from thermal power plant, is a waste material. It was investigated as new alternative low cost adsorbent to lower methylene blue dye concentration from synthetic waste stre...
The decision - making process between rationality and emotion s
The decision - making process has been analyzed in several disciplines (economics, social sciences, humanities, etc.) with the aim of creating models to help decision - makers in strategy formulation. The Organizational...
Study Of Axial Length In Retinal Vein Occlusions
Retinal vein occlusion is the most common retinal occlusive disorder encountered by ophthalmologists and is usual ly associated with a variable a mount of vis u al loss . RVO most commonly affects the venous blood supp...
A Deliberation on Investment Decisions
n investment is rendered with the anticipation that it will generate some legitimate income or will appreciate in the future. Apart from taxation purpose , an added enticement is to create future wealth. While making an...
Design and Development of a 6-Digit Microcontroller Based Nuclear Counting System
6 - digit microcontroller based nuclear counting system has been described in this paper although it is possible to extension upto 12 - digit or so on. As the system is independent of nominal...