Transnational Corporations and Marketing Ethics
Journal Title: International Journal of Scientific Research and Management - Year 2013, Vol 1, Issue 4
Abstract
In globalized world market transnational corporations are dominating world market. Transnational corporations are one of the most important actors in the global economy occupying a more pow erful position than ever before. To increase profits they have increasingly turn to the developing world. Today they are some 65,000 of them with about 850,000 foreign affiliates across t he globe. In the process of globalization the marketing ethics hav e not yet been globalized. Many transnational corporation in their relentless search for markets profits virtually severed their relationships with the societies that have nurtured them and ac ting as if they have no obligation to any one other than their own corporate interest. These unethical practices by TNCs may lead to far greater losses in the long run. The cost of ethical failure can be very high not just in financial penalties there can be a l oss of trust and trust is important to all constituencie s of business.
Authors and Affiliations
S. N Mahapatra
Keywords
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