Travel Writing in Place Branding - A Case Study on Nantes
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2017, Vol 3, Issue 2
Abstract
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that 3 key elements used by commercial and academic place branders are not covered by contributors to the travel sections of the UK national press. The study is extended to explore how practices from academic research can be used in place-making to address these gaps.
Authors and Affiliations
Charlie Mansfield
Keywords
Related Articles
- EP ID EP278047
- DOI 10.5281/zenodo.1209117
- Views 120
- Downloads 0
Interaction from tourism development in Port-au-Prince, Haiti
Intensive or inadequate management of tourism and related development may affect the nature, integrity and the dominant features of an area. Local communities hosting tourism often are the weaker link which interacts wit...
Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising
From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in adv...
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme
The aim of this paper is twofold: (i) to present the challenges of destination management and governance within the globalized and digital environment; and (ii) to analyse the potential contribution of partnership and br...
Travel Writing in Place Branding - A Case Study on Nantes
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city br...
Tourism territories in low density areas: The case of Naturtejo geopark in Portugal
This paper aims to supply some elements regarding tourism territories’ building in low density areas, and to corroborate the creation of a specific tourism territory (the Naturtejo Geopark) by the role carried out by a n...