Trend of Social Recruitment in India in 21st Century
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 1, Issue 10
Abstract
This study will try to gauge the acceptance and use of social networking by recruiters and professionals in 21st century India. Social Recruitment started from USA which is home country for almost every (early) social networking startup. During early 21st century, Social recruitment had started to dominate every industry and every level of corporate in USA. In India, it took a while to get started as we lagged in IT and Telecom infrastructure. During late 20th century and early 21st century, Telecom companies started their dream run and suddenly internet connections started to be a household thing. With the burgeoning middle class and availability of plethora of smartphones, social networking and hence social recruitment got much needed push in country. LinkedIn is currently ruling the recruitment arena. Though the industry has seen an astonishing growth of penetration of Facebook, Twitter and LinkedIn among her denizens, India is still far from realizing its true potential as there is still a huge portion of population to be tapped with this revolution.
Authors and Affiliations
Vaishali Trivedi
Keywords
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