Turismo, Imagen Y Marketing Urbanoen Villahermosa,Tabasco, México
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 12
Abstract
This article is derived from the results of the Market Study that was developed in the Historic Center of the City of Villahermosa, Tabasco, Mexico, with the objective of identifying the perception of tourists about the impact on the urban image of the place from the presence of street vendors in this part of the city. To carry out the research, we used the qualitative method with a phenomenological systemic approach that allowed a more specific analysis of the studied problem. The main findings indicate that the tourists consider that the ambulantaje affects the urban image of the historical center, for that reason they suggest their relocation in nearby streets. However, the interviewees believe that sellers exercise a legal right to market their products and express a clear acceptance for acquiring them, especially artisanal and gastronomic ones. In terms of image, it was observed that the positions require a homologous design and attractive for residents and visitors.
Authors and Affiliations
Manuela Camacho Gómez, Rosario Del Carmen Suárez Jiménez, Jorge Rebollo Meza
Keywords
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