TÜRKİYE’DE EN ÇOK TERCİH EDİLEN VAKIF ÜNİVERSİTELERİNİN GÖRSEL KİMLİK TASARIMLARININ ANALİZI
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2012, Vol 2, Issue 3
Abstract
Today, the need for products and services provided by the institutions and the agent has ceased to function physically. This has added a different dimension institutions of different items from other competitors, marketing strategies and visual identities of the identity of the product and service. In this competitive environment, the differences between corporate identity and visual identity, design elements that are effective in the process, memorable and distinctive features of the visual identity of the institution have become important elements to consider in the design stage. In a highly competitive market this study aims to demonstrate the importance of the differentiation of visual identity and its returns using examples from 2011 according to OSYM data in the list of the most preferred top three foundation universities and analyze the visual identity designs of these universities. As a result of the study, the idea of creating a memorable visual identity based on the characteristics of these institutions and their own distinctive visual identity differences in this competition has been emphasized.
Authors and Affiliations
Suat Sungur
Keywords
Related Articles
- EP ID EP114298
- DOI 10.7456/10203100/007
- Views 115
- Downloads 0
AN INTERDISCIPLINARY APPROACH AT DESIGN- SPACE AND GRAPHIC DESIGN INTERACTION BETWEEN INTERIOR
Nowadays the concept of “identity” is worked on diligently as a marketing strategy and deemed as an important tool in concept works of design disciplines of different scales through physical space, which reaches out to c...
BEDENSEL ENGELLİLERİN KAMUSAL ALANDA ULAŞILABİLİRLİĞİ: “ENGELSİZ DÜNYA” MOBİL UYGULAMASININ SOSYAL SORUMLULUK PROJESİ OLARAK İNCELENMESİ
Çalışmada, Türkiye’de yaşayan bedensel engelli bireyin fiziksel çevreye ulaşılabilirliğinin temel hak ve özgürlüklerini tam olarak kullanabilmelerinin başta “Birleşmiş Milletler Engelli Hakları Sözleşmesi” olmak üzere, u...
DİJİTAL EVRENDE MİMESİSİ YENİDEN DÜŞÜNMEK; AVATAR FİLMI
Cinema, with its unique way of expression, states a wide range area of capabilities. This is a “narrative” form that conveys a strong sense and discourse which includes its own unique codes and techniques. Even if...
“DİLİNİZDEN UTANMAYIN” REKLAM KAMPANYASININ GÖSTERGEBİLİMSEL AÇIDAN ÇÖZÜMLEMESI
İnsan konuşan ve düşünen bir varlık olarak, bir başka deyişle doğası gereği duygu ve düşüncelerine dil aracılığıyla aktarır. Bu durumda kullanılan dil ve kullanım biçimi ne kadar etkiliyse kurulan iletişim de o den...
ONLINE MUSIC PLATFORMS IN TURKEY: EXAMPLE OF SPOTIFY
Listening to music have became more accessable with the development of technology, internet and proliferation of smart phones. First and foremost factor of this accessibility is the online music platforms. In this study,...