Turning Social Capital into Real Capital
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 2
Abstract
This interpretive research study analyzes organizations’ ability to increase capital and financial gains through the integration of social communications among workers and other stakeholders. Using Vygotsky’s social capital theory as a framework, it is recommended that businesses focus on building more systemic and systematic interpersonal, online, and social relationships as a valid means for competitive advantage and increased profitability.
Authors and Affiliations
Joseph A. Rosendale| Indiana University of Pennsylvania, USA
Keywords
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