TV COMMERCIAL IN THE PERCEPTION OF THE PRESCHOOL CHILD

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TV COMMERCIAL IN THE PERCEPTION OF THE PRESCHOOL CHILD

Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas w Sosnowcu. Pedagogika - Year 2015, Vol 11, Issue

Abstract

The advertisement is constantly current in our living in different forms above all on television. A TV commercial influences conducts negatively, of keeping young people. It will be sufficient to look through the papers or to listen to the message. From all media it is exactly television is the most powerful medium. Television influences conducts of spectators, is shaping opinions of the spectator, is presenting the suitable image of world and the spectator is preserving this image in the memory. The portrayed publicity on television is creating a sensational and desirable lifestyle, especially by children. Quite often „older” wanting to have children some tangible property is using force to meet one’s needs. In the forming of the young man parents and a school are acting the greater role. The family should raise a child in adequate conditions, to provide with positive templates, to shape opinions of young people and to show love a child. A duty as a child are falling on parents he is watching, since it can project onto the behaviour of the child in the future. Carers for the youngest years of the child should analyse television pictures with children – how they are interpreting the television form. Parents should into the right way interpret TV commercials – what are, what are being created up to. The positive forming and arousing the sensitivity at children can contribute to the optimistic look next time.<br/><br/>

Authors and Affiliations

Ewa Dębińska-Rudy

Keywords

child television advertisement a TV commercial the consumer

EP ID EP641036
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