UEFA Champions League Sponsorship Awareness and Financial Performance
Journal Title: Choregia - Year 2017, Vol 13, Issue 1
Abstract
The value of sponsorship has been constantly proved not only by the large theoretical volume produced in the area but also the increasing number of companies investing in this promotional activity. ‘Associations’ built around the brand’s image as created by the sponsored activity have been considered to be clear, certain and positive. However, there is a great lack of studies suggesting evidence that sponsorship’s beneficial outcome is contributing to enhanced revenues and profitability for the companies vividly counting on its power. This lack of measureable results in terms of financial returns is attempted to be filled with the present study. The results presented here constitute an effort to provide interested parts insights into possible generation of revenue, or better indicators suggesting a relation between sponsorship awareness and profit levels.
Authors and Affiliations
Ourania Vrondou| Department of Sport Management, University of Peloponnese, Panagiotis E. Dimitropoulos| Department of Sport Management, University of Peloponnese
Keywords
Related Articles
- EP ID EP12626
- DOI https://doi.org/10.4127/ch.2017.0114
- Views 387
- Downloads 26
Rites of Passage and their Role in the Socialization of the Spartan Youth
The aim of this paper is to investigate the role of rites of passage in the socialization of Spartan youth. Methodologically, our discussion will be based upon a) ancient literary sources, in particular Plutarch, Xenop...
Compressive Review of Organizational Effectiveness in Sport
Organizational effectiveness continues to be a popular topic in management settings, seminars, and research projects. Similar levels of attention prevail in area of sport management. This construct has been contested by...
Why DON’T you Dope?: A preliminary analysis of the factors which influence athletes decision NOT to Dope in Sport
The purpose of this paper is to examine why athletes do not dope in sport. The research treats the ‘problem’ of doping as an issue of ‘control’ and draws on control theory (Hopwood, 1974; Byers, 2013) to analy...
Sports organization for the Disabled in Greece
According to the World Health Organisation, disability is characterized as a disadvantage that afflicts an individual and which emanates from bodily, mental or functional dysfunction. This disadvantage may limit or ev...
Facilitators and Inhibitors of Bidding and Hosting Mega Sporting Events in Iran
Legacies of hosting mega sporting events have been attempting idea for both the developed and the developing nations to participate in "bidding" competitions. Through mega sporting events bid process, despite all defin...