ULOGA BANAKA I MEDIJA U POTICANJU PODUZETNIŠTVA / THE ROLE OF BANKS AND THE MEDIA IN ENCOURAGING ENTREPRENEURSHIP
Journal Title: Društvena i tehnička istraživanja - Year 2018, Vol 4, Issue 2
Abstract
What is the role of financial institutions and the media in the business sector, and whether banks and media to create a positive atmosphere in which entrepreneurship can flourish? No money and no investment in economic growth and development. Do you have foreign-owned businesses interested in developing or just for profit?The media, of course, one of the important factors. Media are powerful media cabinet profit logic - information has become a commodity. The media have the power to create the image of the world, but the themes that are mostly employed differs from the topics that the general public sees it necessary, reasonable and decisive. The economic development of the business has a primary role, so it is of utmost importance to the influence of the media business activity, particularly in the creation of a favorable business climate. Entrepreneurs in Croatia have a number of problems, in terms of survival and development in these troubled and very uncertain market spaces and times. Therefore, before the media puts a tedious task, maintain dignity and avoid sensationalism, and actively participate in the development of entrepreneurship, in order to avoid increasing the risks of the business.
Authors and Affiliations
Pave Ivić
Keywords
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