Understanding Digital Marketing Strategy
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 6
Abstract
Digital Marketing Strategy highlight on how the digi tal technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execution. This article does n ot ignore thefundamental theories of marketing but emphasizes the ir usefulness in developing a response to the threats and opportunities created bythe Internet. It is easy to understand the flow diagram for developing the marketing strategies: understand customer needs, formulate astrategy, implement the strategy, and b uild trust with customers
Authors and Affiliations
Pinaki Mandal
Keywords
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