Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2015, Vol 6, Issue 8
Abstract
This study examines individuals’ intentions and behaviour on Social Networking Sites (SNSs). The study proposed model asserts that “Co-presence”, “Intimacy”, “Immediacy”, “Perceived Enjoyment”, and “Perceived ease of use” formed individuals' “Attitude” towards “behavioral intention” to use SNSs. The results support all formulated hypotheses. The proposed model in this study explains 69% of individual’s attitude or feelings towards adoption the SNSs, 59% of the variance in “Behavioral Intention” and 54% of the variance in “Usage Behaviour”. The present study has shown the importance of social presence’s factors, namely co-presence, intimacy, and immediacy, in explaining individuals’ intentions and behavior. The study findings confirmed that social presence positively influence SNS usage indirectly through user attitude, and as aforementioned that three factors, namely co-presence, intimacy, and immediacy are framing the construct of social presence. Thus, this study is the first empirical effort to examine the impact of co-presence, intimacy, and immediacy in determining intention or behaviour.
Authors and Affiliations
Waleed Al-Ghaith
Keywords
Related Articles
- EP ID EP122447
- DOI 10.14569/IJACSA.2015.060813
- Views 80
- Downloads 0
Implementation of Forward Chaining and Certainty Factor Method on Android-Based Expert System of Tomato Diseases Identification
Plant disease is one of the reasons that cause the destruction of plant. It affects plant productivity and quality. Most of the farmers made mistake in cope with this problem because of the lack of knowledge. Expert syst...
DNA Sequence Representation and Comparison Based on Quaternion Number System
Conventional schemes for DNA sequence representation, storage, and processing areusually developed based on the character-based formats.We propose the quaternion number system for numerical representation and further pro...
SYNTHETIC TEMPLATE: EFFECTIVE TOOL FOR TARGET CLASSIFICATION AND MACHINE VISION
A process for replacing a voluminous image dictionary, which characterizes a certain target of interest in a constrained zone of effectiveness representing controlled states including scale and view angle, with a synthet...
Successful Transmission Rate of Mobile Terminals with Agents in Segmented Ad Hoc Network
Mobile Wireless Ad-Hoc Network (MANET) is a special kind of network, where all of the nodes move in time. Random movement is the commonly used to model the mobility in this network. Beside as a host, each node is intend...
Feed Forward Neural Network Based Eye Localization and Recognition Using Hough Transform
Eye detection is a pre-requisite stage for many applications such as face recognition, iris recognition, eye tracking, fatigue detection based on eye-blink count and eye-directed instruction control. As the location of...