Universities in Poland in the eyes of public opinion - current state and expectations in light of research
Journal Title: Prace Instytutu Lotnictwa - Year 2012, Vol 227, Issue 6
Abstract
The article presents the most important conclusions from public opinion polls and knowledge about Polish universities. The poll was conducted by means of the method of direct survey in respondents’ homes. The survey was carried out on a representative sample of 1135 inhabitants of Poland at the end of 2011 and at the beginning of 2012. The survey was conducted using a specially prepared questionnaire containing mainly open questions, focusing on the knowledge and opinions of the surveyed concerning Polish universities. Due to the lack of comparable research concerning Polish universities, the survey presnted here is the first attempt to empirically respond to certain scientific questions.The achieved results show both the current image of a “university” among the population of inhabitants of Poland and the expectations, as well as open and hidden determinants of the perception of universities – especially those assessed negatively and positively. The image is topped with the reconstruction of the idea of a perfect university. The analysis of collected data highlights a few dimensions, through which universities are perceived. These dimensions are systemic in character. On the basis of analysis of the achieved results an attempt was made to highlight possible directions of development of universities in Poland, paying particular attention to the aspect of communication and marketing.
Authors and Affiliations
Michał Grech
Keywords
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