Unmasking Consumer Behavior: A Deep Dive into Brand Boycotts in the Social Media Age – Exploring Filipino Demographic Variances, Perceptual Constructs, and Activist Actions

Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 05

Abstract

The effectiveness of boycotting brands and companies as a means of nonviolent protest has come under increasing examination due to various factors affecting the lives of individuals and organizations involved in such movements. This study aims to learn the various elements of a boycott and assess its effectiveness. The study utilizes descriptive-correlational quantitative research methods to measure consumer’s perceptions of boycotted brands. A random sample of 18–45-year-olds, including both working professionals and students, can capture a wide range of opinions, providing a measurable view of public sentiment and its correlation with boycott practices. The results of this study show that boycotts are an effective way to raise awareness. Although its focus is on social media platforms, which can fundamentally limit the reach and impact of boycott campaigns, research shows that boycott campaigns can still bring forth a call for action to create change. In our society, where social media has a significant influence, especially in the marketing environment, using these platforms for activism can have tangible results. The study acknowledges the limitations of the boycott, particularly its reliance on social media, but emphasizes its potential as a means for dialogue and social change.

Authors and Affiliations

Allam, Kyla R. , Dichoso, Khristian, Frago, Kyle Cedric, Igcalinos, Willah Mae G. , Idang, Lorin Maxine O. , Oliquino, Sheer Lou S. , Tolentino, Margareth Dane M. , Vallespin, Mc Rollyn D.

Keywords

Related Articles

Ecotourism Commodification from A Socio-Economic Perspective (A Case Study of Tanjung Puting National Park, Indonesia)

This research aims to determine the socio-economic impact of the commodification of ecotourism occurs in Tanjung Puting National Park. Data in this study were obtained using a case study method. The economic indicators u...

The Effect of Spraying Calcium Nano Fertilizer and Humic Acid on the Growth and Yield of Cauliflower Crop in Calcareous Soils

This research aims to demonstrate the effect of using nano-fertilizer (calcium oxide) on the growth of cauliflower at concentrations (0, 100, 200) ppm and humic acid in concentrations (0, 2, 4) ml .l-1 and its effect in...

The Impact of Intermittent Fasting on Metabolic Health and Chronic Disease Prevention: A Comprehensive Review

Intermittent fasting has gained attention as a dietary approach focusing on the timing of eating rather than the specific foods being consumed. Unlike the traditional calorie restriction, intermittent fasting involves al...

Green Disclosure and Innovation to Corporate Loan: Case of LQ45 Index Companies

Following the Paris Agreement on Climate Change, Indonesia committed to reducing greenhouse gas emissions by 29% through its own efforts and 49% with international support. To achieve this, the Indonesian government is a...

Utilization of Buton Granular Asphalt (BGA) as Asphalt and Filler Content Substitution Material - in Asphalt Concrete Mixture- Wearing Course

Roads are one of the infrastructure that is urgently needed in improving the accessibility of an area and has a crucial role as a connecting infrastructure that facilitates the transportation of people and goods. This ro...

Download PDF file
  • EP ID EP735131
  • DOI 10.47191/ijcsrr/V7-i5-15
  • Views 99
  • Downloads 0

How To Cite

Allam, Kyla R. , Dichoso, Khristian, Frago, Kyle Cedric, Igcalinos, Willah Mae G. , Idang, Lorin Maxine O. , Oliquino, Sheer Lou S. , Tolentino, Margareth Dane M. , Vallespin, Mc Rollyn D. (2024). Unmasking Consumer Behavior: A Deep Dive into Brand Boycotts in the Social Media Age – Exploring Filipino Demographic Variances, Perceptual Constructs, and Activist Actions. International Journal of Current Science Research and Review, 7(05), -. https://europub.co.uk/articles/-A-735131