Use and Rise of Social media as Election Campaign medium in India
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 1, Issue 8
Abstract
The present research is to examining the relationship between the use and rise of social media as tools for political parties‟ election campaign medium in India. In Indian election system social media has becoming an important medium in campaign. These new forms of media is assume as a central role in attracting voters and especially the new generation of young adults. Social media helps political parties and candidates in more effectively reach large number of voters in a short amount of time. Unlike traditional media social media allow politician to actively engage with their potential voters. Social media allows political parties and candidates to share their beliefs; goals and accomplishments directly with voters, making them feel more directly involved with the campaign. Social media allows candidates to give their supporters a behind-thescenes view of their campaign and more easily track engagement. These new forms of media also facilitate the collection of news most relevant to crucial target groups. The increases in the use and rise of social media are shown as significant and it is essential to do research. The present research is to give an attention to the use and rise of social media in the arena of politics and its impact in general and political participation by the general public. First the study is to examine for rise of social media as medium to reach voters. Secondly why people were using social media during election campaign, based on these uses and gratification approach. The present study is to propose to analyze the rise and use of social media as election campaign medium during election time is based on uses and gratification theory.
Authors and Affiliations
Narasimhamurthy N
A Review on the Blue Brain Project
The blue brain project is an attempt to reverse-engineer the brain of any vertebrate of the class mammalian.Through this, brain function and dysfunction can be studied using the detailed simulations.
Insurgency in Nagaland: An Impediment to Economic Development
Considering its strategic geographical location and abundant natural resources, Nagaland is also one among the other Northeast states of India that holds for a promising economic development. However, economic developme...
Herbal Informatics Approach for targeting Nosocomial Infections caused by Klebsiella pneumoniae
The classical herbal bioprospection is identification of herbal medicinal plants based on its ethnopharmacological importance, as testified in ancient literature or otherwise in clinical literature of various countries....
Some thoughts on Interdisciplinary Studies are expressed
During the past one or two decades, a new field is visible on the horizon of human thoughts - the field of Interdisciplinary Studies. These days a beautiful poster decorates at least one door in every university - The I...
Social competence among college students in Cuddalore district
This paper elaborates the findings on the social competence among students of colleges in Cuddalore district of India.