Using Creativity Tools to Achieve Advertising effectiveness in Organizations
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
This study access using creativity tools to achieve Advertising Effectiveness in Organizations. The major objective of this study was to examine how to use best creativity tools to achieve advertising effectiveness in organizations, specific objectives includes determining the influence of brainstorming on achieving advertising effectiveness: To examine the impact of Humor in achieving Advertising Effectiveness. The design of the study was descriptive survey with a sample size of 89 subjects randomly selected, A Structural Questionnaire was the Instrument used to gather Data from the field for Analysis; Multivariate Regression was employed to rest the four hypotheses formulated. The findings revealed that the influence of brainstorming on achieving advertising in organization were greater than the influence of Humor, Novelty and creativeness (58.34>23A1 and 12.074) respectively. The study concluded that organization should strengthen on these two major that yield the highest value for achieving advertising effectiveness in organizations. The study recommended among others that the model used in this work should, be properly adopted by the firm's for adequate sustainability of its existence.
Authors and Affiliations
Chukwuemeka Chris Mbah, Chibuike Basil Nwatu, Ozoemena Christian Okafor
Keywords
Related Articles
- EP ID EP565102
- DOI 10.6007/IJARBSS/v8-i7/4432
- Views 61
- Downloads 0
The Development of SightHeart: A Gamified Serious Game Training Tool for Analytical Skills and Values Internalization
This paper addresses the development of a two-dimensional (2D) computer serious game prototype named SightHeart as an alternative informal tool for training students’ analytical skills and values internalization. The pro...
The Impact of Middle East Conflict on the Jordanian Economy
The purpose of this study was to explore the challenges that Jordanian economy may have to face based on different scenarios in his macro-environment. Specifically, the study focused on the development in the Iraqi, Syri...
A Review of Research on Pre-Service Teachers’ Technological Pedagogical Content Knowledge for Teaching English Language
In this modern era, the knowledge of technology, pedagogy, and content knowledge (TPACK) is very crucial in preparing the pre-service teachers to become quality teachers in order for them to face the challenge of 21st ce...
Brand Endorsers and Cause Related Marketing: An Empirical Investigation
This research focuses on celebrity endorsers, the charities they represent, and their impact on donation decisions. The research objectives was to see if celebrities with a personal connection to a certain charity increa...
Perfectionism and Dyadic Relationship: A Systematic Review
The goal of this systematic review was summarized the existing evidence for the relationship between perfectionism and dyadic relationships find the best high-quality studies of perfectionism and dyadic relationships and...