Using the Image of Republic of Croatia for the Purpose of Tourism Promotion in the East
Journal Title: In Medias Res - Year 2017, Vol 6, Issue 11
Abstract
The authors conducted a study on how the Croatian National Tourist Board (CNTB) uses the image of the Republic of Croatia for the purpose of tourist promotion in the East, and in the paper the authors propose a communication plan for CNTB for the mentioned markets. A web survey of residents of Georgia, Poland and Thailand on Croatia preceded to creation of a communication plan. The objective of the study was to discover whether the overall image of Croatia at the East is better recognized then its tourist promotion which emphasizes mainly the natural beauty, with the aim of cheaper and better promotion at these, hitherto unexplored markets.
Authors and Affiliations
Jelena Jurišić, Žanina Žigo Kopić, Franka Brajnović
Keywords
Related Articles
- EP ID EP469045
- DOI -
- Views 44
- Downloads 0
Necessary Images: Mass Media and the Kingdom of Perishable
My primary thesis in this essay is that contemporary multimedia image represents the culmination of the modernist idea of “image” and its aesthetics. The “image” in this context is composed of three features essential to...
Philosophical, Physical and Media Electron
In the contemporary age of everincreasing influence of electronic media as much as on an individual psyche as on the society as a whole, it would be of great value to undertake a detailed analysis of the very foundation...
Controlled Media More Trustworthy Than the Free: The Media Absurdities of a Totalitarian, Autocratic and Democratic Croatia
During the totalitarian communist period it was clear against whom the journalists were fighting the battle for freedom of the press. On one side were those who wanted to objectively, without the usual ideological embell...
The Implosion of Art between 0 and 1
I take as a starting point Benjamin’s premise that one should be ready for innovation changing the entire artistic technique and possibly even leading to a change in the idea of art itself, i.e. its being. Nowadays, art...
Cybersociality: The End of Man (Like Zoon Politikon)?
In the debate about the spread of new technologies of online communication, we often find extreme points of view about the effect they have on people: the “techno-pessimists” prophesy an obscure era in which the surfers,...