Utilizing Digital Economic Opportunities by Women SMEs in Supporting Economic Recovery
Journal Title: Pakistan Journal of Economic Studies - Year 2023, Vol 6, Issue 1
Abstract
Indonesia is one of the five countries with the largest global internet users. This opens up opportunities in the development of the digital economy, including recovery efforts post-covid-19 economy. MSMEs as an economic base where the majority of actors are women. This study aims to analyze the opportunities and positions of women's SMEs; policies and infrastructure; as well as challenges and critical factors in developing the digital economy in the context of national economic recovery. The concepts (recommendations) needed in the development of a digital economy by women MSMEs in economic recovery include overcoming digital inequality between regions; strengthening digital literacy; integration of entrepreneur education curriculum (generation Y and Z); as well as enhancing the capacity of digital services in the economic base sector. At the business actor level, things that need to be done are strengthening productive business capital; provision of sales network facilities (networking); increasing product-added value with innovation; as well as protecting (Benchmark E-Mommerce) MSMEs.
Authors and Affiliations
Hasddin, Melati
Keywords
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