Value-Normative Models of the Urban Middle Class in Ukraine (according to the Empirical Data From TNS)
Journal Title: Соціологічні студії - Year 2016, Vol 2, Issue 9
Abstract
By considering different approaches to the definition of the middle class, authors examine it as a driving force of society – highly educated, professional and, therefore, innovative, inventive, able to risk. At the same time, being relatively wealthy, its representatives are more able to solve socially significant problems. According to empirical data of TNS Ukraine company (2015) the authors have made an empirical identification of the middle class (11,9 % of the adult population 16+ from cities in Ukraine). They validate existence of middle layer by identifying its socio-demographic structures and value-normative systems that are different from other layers. In particular, statistically significant differences in age and educational structures, locality type, as well as in the sphere of production activity were identified. By using factor analysis and analysis of reliability, the authors selected the following statistically significant value-normative models: − Professional Prestige Model, presented by indicators of material orientation, stimulant competition, prestigious appearance, antecedence of career and success; − Readiness for Innovations Model (the use of advanced technology, entrepreneurship, purchase of new technologies, antecedence of success interest); − Model of Willingness to Take Risks (target risk, sharpness of feeling, the overcoming difficulties, readiness to change); − Model of Social Responsibility (social activity, environmental protection, individual influence). The authors constructed average indexes on correspondent indicators, the each index based on the certain model; the indexes are valid and reliable. Consistency of all indexes and correlation between them is an additional result that is the reason for construction the total index and making further researches in order to find value-normative differences among cohorts of middle class and other layers.
Authors and Affiliations
Svitlana Salnikova, Andrii Khomiak
Keywords
Related Articles
- EP ID EP361261
- DOI 10.29038/2306-3971-2016-02-31-40
- Views 156
- Downloads 0
Life Chances and Opportunities in Ukraine: a Subjective Evaluation of Objective Reality
This article examines the state of uncertainty and the large number of social groups with limited vital resource and low status, as the characteristics of the Ukrainian society, which are updated by the attention to adap...
Participation of the Population of Ukraine in Voluntary and Charitable Activities
Based on World Giving Index the main trends of voluntary and charitable activities in Eastern European countries are identified, in particular, there are the decrease of participation in volunteering activities and incre...
The Material and Domestic Sphere of Lutsk Inhabitants under Conditions of Decrease the Living Standards in Ukraine
The economic crisis combined with political instability and military conflict in Ukraine actualizes the study of living standards, particularly through material and domestic sphere of inhabitants of a town as a represent...
The Empirical Representation of the Embodiment of Intercultural Policy on the Example of a Network of European Cities
The article said that in today's society, where ethnic diversity is not a threat to development, and the benefits, more and more European cities to join the program «Intercultural Cities» program, which has existed since...
Sociological Studies of Stereotypes Men and Women in the National Media Space
This article analyzes one aspect of gender stereotyping of the public sphere of society, namely, gender images, which are transmitted by means of television advertising. Carried out a theoretical review of the issue, hig...