Variables Associated with the Intention to Buy Eco-Labelled Yogurt: A Descriptive Study
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 17
Abstract
This study aimed to analyze the association between the intention to buy eco-labelled yogurt and variables such as emotions and feelings, environmental message on the packaging, buyer awareness and knowledge of the environmental association in the purchase, engagement, and product benefits. It adopted a qualitative approach with a descriptive scope. A total of 554 participants who buy yogurt in Bogotá, Colombia, responded to a Paper and Pencil Interview (PAPI). The main finding was that the eco-label is not significantly related to the intention to buy yogurt, statistically demonstrating that the eco-label does not influence consumers’ purchase intention. This paper demonstrates that companies should focus on offering more education and conducting communication campaigns to raise awareness and share knowledge of product benefits and improve the engagement in the purchase so that eco-labelling really serves as an attribute that increases purchase intention.
Authors and Affiliations
Daniel Antonio Herrera-González
Keywords
Related Articles
- EP ID EP716648
- DOI https://doi.org/10.22430/24223182.1808
- Views 50
- Downloads 0
Management tools within reach: case network of hostels in the Medellín city
This article describes an organizational intelligence model and multiple strategic and prospective planning tools that can be implemented, at a low cost, in SMEs management; in this particular case, the network of hostel...
Strategic Communication Based on Marketing at Educational Institutions
The administrative and academic management of educational organizations has made progress in the understanding of certain communicational aspects that produce engagement. This study compares trends in communication pract...
Momento de la decisión estratégica: caso de estudio en el sector textil
El objetivo de esta investigación fue realizar una aproximación organizacional en el momento de la decisión estratégica a partir de un caso de estudio en una empresa del sector textil del departamento de Antioquia (C...
Factorial Structure of the Entrepreneurial Profile of Young University Students
Purpose: To analyze the entrepreneurial profile of young university students in the Department of La Guajira, Colombia. Methodology/Design: This study adopted a descriptive quantitative approach and used exploratory fac...
Assessing the Perceived Service Quality of Rural Tourist Attractions
Purpose: To evaluate the perceived service quality of the most popular rural tourist attractions in Villa de Leyva, Colombia, in order to propose a service improvement plan. Design/methodology: A survey was administered...