Various Pricing Strategies: A Review
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 2
Abstract
The current paper reviews various pricing strategies adopted by the modern businesses. It further states various merits and demerits of each of the pricing strategies. The main objective of the paper is to compile some of the popular pricing strategies and their pros and cons at one place. The topic not only relates to marketing management but also extends to managerial economics. The paper has been classified into six parts. The first section introduces the purpose of the paper. The second section examines the importance of the pricing strategies. The third section describes the main objectives behind pricing strategies. The fourth section explains various pricing strategies whereas the next section discusses advantages and disadvantages of various pricing strategies. The paper ends with a conclusion about how the businesses should select the most suitable pricing strategy for themselves.
Authors and Affiliations
Dr. Satyajeet S Deshpande
Keywords
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- EP ID EP409852
- DOI 10.9790/487X-2002087579.
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