ВASIC THEORETICAL CONCEPTS AND PRACTICAL MEASURES OF INNOVATIVE ECONOMY: TRADE ASPECT
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія: Економіка і менеджмент - Year 2018, Vol 34, Issue
Abstract
The article deals with the problem of effective development of commercial business in Ukraine based on principles, theoretical positions and practical measures of the innovative economy. It is proved that the innovative economy of the trade area is based on the latest technologies, new products and services. The main goal of creation of innovations in trade is formulated – to ensure high quality of processes of sale and movement of goods, trade services and trading activities in general.
Authors and Affiliations
N. V. Proskurnina
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