VISUALIZATION OF MALAY TRADITIONAL FOOD: EMOTIONAL EXPRESSION OF THE IMMIGRANTS IN MALAYSIA
Journal Title: GeoJournal of Tourism and Geosites - Year 2019, Vol 26, Issue 3
Abstract
Adapting to the new home settlement has significant implications on psychological dimension. This study aims to examine the emotional expression of the immigrants towards the Malay traditional food - the cultural heritage of the ethnic majority in Malaysia, in comparison to Malaysian Malay and Malaysian non-Malay. Through the visualization approach, participants were asked to respond to a series of Malay traditional food images and self-rated their emotional expression by using the Self-assessment Manikin. Emotional expression was significantly lower in immigrants in comparison to Malaysian Malay and Malaysian non-Malay. Acculturation (tendency towards own cultural heritage) factor explained 6% of the variance of emotional expression of the immigrants. Immigrants are undergoing an emotional adaptation while settling in new home.
Authors and Affiliations
Nasir YUSOFF, Norlyiana SAMSURI, Salahuddien AYOB, Faruque REZA
Keywords
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- EP ID EP672743
- DOI 10.30892/gtg.26318-406
- Views 69
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