ВІЗУАЛЬНА СКЛАДОВА ФЕЙСИНГУ У РЕАЛІЗАЦІЇ БРЕНД-МЕНЕДЖМЕНТУ УКРАЇНСЬКИХ ТОРГОВИХ МАРОК
Journal Title: World Science - Year 2018, Vol 6, Issue 4
Abstract
A lot of enterprises used different technologies of sales, which consumers do not even suspect and do not notice. Such technologies can include the faceting, which, by its visual component, forms the consumer's position of consumers. The using of faceting, in accordance with the rules and requirements, gives the enterprises a quite significant results, which are expressed in the sales volume of a certain commodity unit, and accordingly in increase of profit. The good strategy for visual merchandising, which includes faceting, is one of the most effective steps towards the success of a particular outlet. Effectiveness of faceting can be determined by its communicative efficiency. Accordingly, communicative efficiency provides an opportunity to carry out a marketing analysis and determine the effectiveness of the company in the field of merchandising. Based on these results, you can draw conclusions and adjust this process.
Authors and Affiliations
Г. В. Охріменко
Keywords
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