Vocal For Local: Role of Digital Influencers in Promoting Products in the Consumer Market
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
In the age of digitization, consumers are tuned to their mobile’s phones, it is imperative to study the role of influencers in promoting local business. The Prime Minister Narendra Modi also added the term ATAMANIRBHAR BHARAT on 17 May 2022, which means self-reliance. We Indians again need to proliferate, ‘The Swadeshi Moment’ and make our country self-reliant in almost every walk of life. ‘Be Indian, Buy Indian’ needs to be instilled in the minds of the Indian consumers with spirit of love towards the nation. (Atamanirbharbharat, 2022) This Government initiative to be ‘Vocal for Local’, create awareness and encourage to the local retailers. This will help lot of Indian companies which are having strong consumer base and presence in Indian market has started integrating ‘vocal for local’ themes across all marketing drives. The focus is on the promoting the products with a strong message of ‘Made in India’. The concept of Vocal to Local, is promoting Indian products in the Indian markets through persuading marketing so that the Indian consumers imprudent behaviour can be tested. (Srivastava, 2020) Influencers generate a lot of engagement with their content. Digital marketing influencers are the persons who are considered experts within their niche and endorse various products and carry out promotions for brands and their clients. They have a dedicated social following that has been built with time and trust. The objective of the paper is to explore and review the role of influencers in Indian consumer market.
Authors and Affiliations
Dr Meenakshi Kharb
Keywords
Related Articles
- EP ID EP717199
- DOI 10.47191/ijmra/v6-i6-03
- Views 53
- Downloads 0
Utilization of Kalamasi Orange Peel Extract as a Formulation Edible Film Mouth Freshening
An accumulation of bacteria leads to an unbalanced level of oral acids, which results in non-fresh breath. It is anticipated that these issues will be solved by the flavonoids in Kalamansi orange peel acting as an antiba...
Analysis of the Impacts of Urbanisation on Land Cover Change in Gombe Local Government Area, Gombe State Nigeria
Like many other Nigerian capital cities of newly created states in the 1990s, Gombe the capital city of Gombe State in the North-eastern geopolitical zone has experienced tremendous change in the land cover which is prim...
Management Support, Competence, Organizational Culture and Professional Ethics on Internal Audit Effectiveness
The formulation of the problem in this research is how is the Effect of Management Support, Competence, Organizational Culture and Professional Ethics on the Effectiveness of Internal Audit (Case Study on State-Owned Ent...
Investigation into the Mental Health of Businesswomen in Afghanistan after August 2021
The shift of power to the Taliban had negatively affected the mental health of businesswomen due to the current restrictions on women. Therefore, this study aimed to evaluate the experience of mental health issues among...
Teachers Soft Skills Practices and Performance
Soft skills are character traits that improve a person's capacity to deal with a variety of circumstances like creating constructive relationships and favorable learning settings. This study was undertaken to determine t...