Voters’ Behaviour and the Decision to Vote a Political Leader

Journal Title: Manager Journal - Year 2016, Vol 24, Issue

Abstract

In a contemporary context, the role of political marketing is essential in promoting a candidate, a political party or the political projects. Also, political marketing is a tool by means of which one can mobilize all resources in order to fully meet the voters’ needs and wishes. The main objectives of the study are: 1).presenting the political leader’s personality and its importance; 2). theoretical issues regarding the main endogenous and exogenous influences on voters’ behaviour in granting a vote to a political leader; 3). a representative model of the influence of endogenous and exogenous factors on the voters’ behaviour in an electoral context; 4). determining sample size and choosing sampling method; 5). analysis and interpretation of survey data. A set of themes and policies used by a candidate in a campaign that can influence the voters’ behaviour are presented in this study.

Authors and Affiliations

Eleonora Gabriela Conțu

Keywords

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  • EP ID EP430961
  • DOI -
  • Views 130
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How To Cite

Eleonora Gabriela Conțu (2016). Voters’ Behaviour and the Decision to Vote a Political Leader. Manager Journal, 24(), 104-111. https://europub.co.uk/articles/-A-430961