ВПЛИВ ЦИФРОВОГО МАРКЕТИНГУ НА РОЗВИТОК ОСВІТНІХ КЛАСТЕРІВ
Journal Title: Теоретичні і пракичні аспекти економіки та інтелектуальної власності - Year 2017, Vol 1, Issue 15
Abstract
Gritsenko S. The impact of digital marketing on the development of educational clusters. Importance of digital marketing with new communication channels and information technologies is growing in the global educational space. They encourage development of educational clusters, thanks to which the domestic higher educational establishments will be able to survive in the competitive struggle on the international market of educational services. The educational cluster represents an integral environment of interrelated national and foreign higher educational establishments, departments for education and science of regional public administrations, partner companies, state employment centers, chambers of commerce and industry on the basis of active use of mobile and web technologies. Educational cluster as an integrated structure has a network character, which gives the following advantages: the ability to obtain scale effect and synergy; intensification of information exchange encouraging the renewal of knowledge, skills, technologies; possibility of cost saving. Within the educational clusters, the necessary resources must be provided for the implementation of the dual education system in the training of marketing specialists, and new initiatives to be supported for creating platforms that allow using advantages of digital technologies. New forms of labour organization that that are widely practised as «borrowed labor» (personnel of an external organization) have received the general term «outstaffing». Educational cluster allows breaking barriers of interdepartmental isolation of its subjects, to orient them on cooperation of marketing theorists with company practices.
Authors and Affiliations
Sergiy Gritsenko
Keywords
Related Articles
- EP ID EP445131
- DOI -
- Views 36
- Downloads 0
НЕОБХІДНІСТЬ ТА НАПРЯМИ ЗАБЕЗПЕЧЕННЯ ФІНАНСОВОГО ОЗДОРОВЛЕННЯ КОМЕРЦІЙНИХ БАНКІВ В УКРАЇНІ
Kravchenko T. D., Tigranyan V. S. Necessity and directionsof providing financial rehabilitation of the commercial banks in Ukraine. The role of the banking system in the current conditions, as an unique financial interm...
УДОСКОНАЛЕННЯ СИСТЕМИ ОПЛАТИ ПРАЦІ ТА СТИМУЛЮВАННЯ СТРУКТУРНИХ ПІДРОЗДІЛІВ ПІДПРИЄМСТВ
L. Filipishina. Improvement of the system of salaries and stimulation of structural units at enterprises. At present turnover of employees is one of the main problems for functioning and development of corporate business...
КАПІТАЛЬНІ ІНВЕСТИЦІЇ ЯК ОСНОВНИЙ ЕЛЕМЕНТ РОЗВИТКУ НТП НА ПІДПРИЄМСТВАХ МАШИНОБУДІВНОЇ ГАЛУЗІ УКРАЇНИ
I. Kulko-Labyntseva. Capital investments as the main element of the development of scientific and technical progress in the enterprises of the machine-building industry of Ukraine. The article considers various scientifi...
ОСОБЛИВОСТІ ІНТЕЛЕКТУАЛЬНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА
G. Shvets. Peculiarities of intellectual potential of the enterprise. The article defines the concept of "intellectual potential" by scientists. The shortcomings of these intellectual potential interpretations are ident...
ВИКОРИСТАННЯ ІСНУЮЧИХ МЕТОДІВ РОЗРАХУНКУ ПЕРІОДУ ПОВЕРНЕННЯ ІНВЕСТИЦІЙ ДЛЯ РОЗРАХУНКУ ОКУПНОСТІ ВИТРАТ СЛУЖБИ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВА
T. Melikhova. The use of existing methods for calculating the investment return period for calculating the cost recovery of the enterprise's economic security service. The considered methods of determining the period of...