WAYS TO IMPROVE MANAGEMENT MARKETING ACTIVITIES OF "MENA-VANGUARD"
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
Grounded theoretical and methodological foundations for the improvement of the management of marketing activities. Researched the state management of marketing activity of "MENA-Vanguard". Offered the ways of improving the management of marketing activity in the test facility.
Authors and Affiliations
E. V. Kirichek
ENTERTAINMENT SERVICE OF HOTEL ENTERPRISES AS A PROMISING DIRECTION OF INNOVATION ACTIVITY IN UKRAINE
The article describes the process of organizing animation activities, which is based on the formation and implementation of entertainment programs. It is determined that the animation management as a type of specialized...
MARKET OF REAL ESTATE IN THE GLOBAL BUSINESS SYSTEM: ECONOMIC AND EVOLUTIONARY ESSENCE
In the article the economic nature of the real estate is investigated, because of the clarification of its functional purpose as a specific economic good; on the one hand, it carries out important economic, social and pu...
NON-PRICE METHODS OF MARKET COMPETITION UNDER GLOBALIZATION
The essence of non-price methods of competition under globalization is investigated. Approaches of Ukrainian and foreign scientists to the classification of forms and methods of competition in the deepening of commodity...
SPECIFIC ASPECTS OF EQUITY CAPITAL ACCOUNTING FOR ACCOUNTANCY SUBJECTS OF PUBLIC SECTOR
In this work constituent elements of equity capital of accountancy subjects in the public sector have been considered. The algorithm for calculating the size of equity capital of accountancy subjects in the public sector...
LOGISTICS AS THE METHODOLOGY OF HINDRANCE MANAGEMENT IN THE FLOW PROCESSES
The article deals with the logistics as the science of obstacles management in the streaming process, the essence of "flow" category and summarizes features of logistics flows. Obstacles characterized by the way of the f...